brook book fest

Campaign

Brooklyn Book Festival

The Brooklyn Book Festival is the largest literary free literary festival in New York City held annually in September. I developed the identity based on the alliteration of "brook book" and used this play-on-words to resonate with an audience with an affinity for reading.

Typeset in Mongoose and Archer.

concept brainstorm

 

identity brainstorm

 

social audit and competitive analysis

 
 

merch

 

“By highlighting writers of diverse genres—graphic novelists, poets, memoirists, and more—it promises to be a showcase for international and home-grown literature that connects readers from far and wide to each other and to the authors that have impacted their lives.”

-Chantal James, ArtsEditor

 

poster progression