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STA Characters

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Visual System, Social Media Marketing

Chicago Characters

Throughout the month of November, the Society of Typographic Arts featured the 30 talented Chicago designers of the Chicago Characters: A Brief & Incomplete History of Design in Chicago.

The exhibition was installed in the Merchandise Mart with 30 posters about 30 characters (people and companies) that are a part of Chicago's design history—using 30 characters of an extended alphabet.

My Role

I created over 60 assets to promote the exhibition by showcasing the designers and a detail of their poster. After collecting bios and headshots of each of the 30 designers, I created 2 assets for each designer.

Each poster was carefully cropped to create a detail image and each designers’ initials were crafted onto their headshot. The two images were posted together in a gallery format with the caption providing information about their assigned letter, their own bio, and information on their topic of Chicago design history.

The assets were posted via Hootsuite across Instagram, Twitter and Facebook throughout the month of November.

View the poster collection at sta-chicago.org/chicharacters

The Chicago Characters exhibition was lead by Judith Mayer of the STA Chicago.

 

sample posts

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exhibit installation at theMART

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