Ignite was tasked to create a fully-integrated advertising campaign with two goals in mind:
- increase social media following by 50% by 2017
and continue growth in 2018
- increase household penetration by 20% by 2020
Our brand promise
KIND is MORE
“The Search for More” campaign places ingredients at the foreground allowing KIND’s consumer to rely on what she loves now to find what she’ll love next.
As Ignite’s art director, I compiled a competitive analysis, wrote the campaign manifesto, developed the look & feel, generated creative executions, and designed the final pitch deck.
I pitched the campaign to the head of integrated communications and the social media coordinator of KIND Snacks® in addition to Tierney executives.
Our campaign was selected as the winning pitch.
“So much has gone into each snack: vision, passion, purpose, logistics, the hard work of my team, and the ingredients themselves, which you can see yourself through the transparent wrapper. It’s a lot to hold in your hand, and I love sharing it with you.”
-Daniel Lubetzky: KIND Snacks Founder & CEO, author of Do the KIND Thing