Web Design, Identity System, Naming
A current cell phone repair company was looking to expand their client-base and open an online repair shop, relectro.com. As Relectro’s freelance art director, I pitched the company name, crafted an identity system, designed the website and email communication, and collaborated with developers.
The name "Relectro" combines the root of "electronics" with "re," referring to repair. This allows for flexibility for the company to expand their services in the future.
The angularity of the “R” in the mark references the geometry of a circuit board and is also used throughout the brand expression as patterns.
Typeset in DIN Schrift 1451 and Roboto.