Identity System + Website
A current cell phone repair company was looking to expand their client-base and open an online repair shop, relectro.com. As Relectro’s freelance art director, I pitched the company name, crafted an identity system, designed the website and email communication, and wrote the email copy.
The name "Relectro" combines the root of "electronics" with "re," referring to repair. This allows for flexibility for the company to expand their services in the future.
The angularity of the “R” in the mark references the details of a circuit board and is also used on the website as a pattern.
Typeset in DIN Schrift 1451 and Roboto.
website interior pages