Identity System


SAIC AIGA is the School of the Art Institute of Chicago’s student chapter of AIGA Chicago! Our identity is based on a system of typographic punctuation marks. We use a specific set of punctuation for each event we host. For example, quotation marks and interrobangs are assigned for our Visiting Designer Lecture Series to represent both their inspiring words and our enthusiastic questions!

The goal of this branding project was to make the organization more inviting and nerd out about design to reach our audience.

Facebook @SAIC.AIGA
Instagram @SAIC_AIGA

Designed with fellow board members Yash Rastogi, Catina Deubler & Jeremiah Shalo.

pitch deck


SAIC AIGA is the official kerning and tracking team at the School of the Art Institute of Chicago. We accept all types: serifs, sans, & slabs.