Booking Funnel for Norwegian Cruise Line

Reducing booking complexity and decision fatigue through a flexible vacation builder flow.

  • Design Leadership

  • Team Building

  • UX Strategy

  • Cross-Functional Collaboration

  • Guest Research

  • Experimentation

  • Systems Thinking

I coached a high-performing team of 4-6 product designers and shaped end-to-end UI/UX strategy across the web booking funnel.

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Each designer was dedicated to a delivery team and owned a set of features including search, stateroom selection, package add-ons, checkout and confirmation.

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The designers partnered closely with product, engineering, delivery and research to launch a guest-centered booking funnel positioned to scale.

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The new experience launched prior to Wave, the peak booking season, with improved price transparency and increased guest autonomy.

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E-Commerce