E-Commerce for Cole Haan
Elevating an established brand through elegant design and efficient UX.
User Interface
User Experience
User Research
Hi-Fidelity Prototypes
Detailed Documentation
Design Systems
Key components include product cards, product details and recommended products.
The team implemented incremental improvements across the site experience by working in 2-week sprints.
The homepage modules allow for flexibility between seasonal editorial features and evergreen product lines.
The product landing pages prioritize an intuitive filter panel, streamlined subcategory navigation, and a clear distinction between product cards and editorial promo blocks.
Each sprint tackled a key section of the site including the homepage, product landing pages (PLPs), product detail pages (PDPs), checkout flow, and account dashboard.
A robust component library ensured consistency and flexibility within the system.
The checkout experience is crafted to elevate membership perks for authenticated users and encourage sign-up for new users.
The team worked closely with the latest research and analytics report to ground our decision making.
The upgraded account dashboard allows for a visual view of past orders and wishlist items and maximizes the profile editing flow for efficiency.